📊 Web analytics Privacy ★★★★★
Fathom Analytics
Simple paid privacy analytics
Overview
Fathom alongside Plausible—no cookies, no personal data collection, simple pageview/referrer/country metrics.
Includes uptime monitoring—analytics plus availability in one subscription.
Paid-only cloud—no self-host.
Scores
Privacy 5/5
Ease of use 5/5
Features 3/5
Value 3/5
Google Analytics — comparison
Removes GA4 complexity and Google ads ties—lightweight but no audience building or advanced segments.
Pros
- ✓ Cookie-free—often no consent banner
- ✓ Extremely simple dashboard
- ✓ Built-in uptime monitoring
- ✓ Strong EU privacy positioning
Cons & caveats
- − From $15/month—no free tier
- − Closed source; no self-host
- − Limited advanced analytics
- − Similar to Plausible with smaller differentiation
Best for
- SMB sites wanting paid simple SaaS
- Combined analytics and uptime
- EU privacy sites
Not ideal for
- Free personal blogs
- Self-hosted data sovereignty
- Deep marketing analytics
Specs
- Pricing
- Paid — Official (confirmed 2026-11-11): $15/month (100,000 pageviews, 50 sites). 7-day trial. Source: https://usefathom.com/pricing
- Difficulty
- Easy
- Data location
- EU (UK) servers.
- Platforms
- Web
Cookie-freeEU法域軽量スクリプトuptime監視付き
Migration from Google Analytics
- 1 Create Fathom account and select plan
- 2 Add site and copy embed script
- 3 Swap GA4 snippet for Fathom on site
- 4 Confirm data then disable GA4 property
Setup steps
- 1 Sign up at usefathom.com
- 2 Add site domain
- 3 Place <script> in document head
- 4 Verify realtime dashboard